My first thought of the word Matinee was the marquee outside the theaters of my childhood.
There were several theaters with the name of the theater in large letters that would light up at night.
I pondered how fancy to get with the building as well as the scaffolding that held up the sign and which angle. I concluded that simpler is usually better and
I decided I wanted the sign to look like I was standing on the street looking up just before participating in one of my favorite activities with my Mom and Sister.